Mindcorp

EDEN Key Artwork

expose-seperator
mindcorp creative digital agency design print Hat Trick MIPCOM 2016 eden key art moodboard london

Brief
Key art was required to sell the format of the show Eden. We were provided limited photography from the UK version of the show

 

mindcorp creative digital agency design print Hat Trick MIPCOM 2016 eden concept london
mindcorp creative digital agency design print Hat Trick MIPCOM 2016 eden concept london

First key art concepts
We wanted to portray the idea of giving up rat race of the city for the wilderness and emphasise the contrast between the two.

 

mindcorp creative digital agency design print Hat Trick MIPCOM 2016 eden concept london
mindcorp creative digital agency design print Hat Trick MIPCOM 2016 eden concept london

For the final artwork the client wanted to use actual images of the area so we chose a shot of the Scottish landscape and placed the competitors in the distance. The design portrays the idea that these contestants are alone in the untouched wilderness.

 

mindcorp creative digital agency design print Hat Trick MIPCOM 2016 eden key art london