Mindcorp

Anthony Pepe Corporate Identity

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Project summary

Anthony Pepe & Co estate agents was founded in 1987 and has since fortified its reputation for delivering exceptional customer service in residential and commercial sales, lettings and property management in North London.

Inspired to be London’s personal, boutique answer to agency lettings and to emanate their simplistic approach to lettings and residential sales, Anthony Pepe approached Mindcorp with the desire to entirely revamp the brand identity.

Process

We created the emblematic relationship between the A and the P to generate the strong bull horns emblem. Taking the bull by the horns was a concept familiar to the current directors who prioritise service and the strength of their performance.

Once the logo had been regenerated we could integrate the new look and feel into every aspect of the company from letter headings to business cards with the brand’s new iconic bull and horns symbol..

mindcorp creative digital agency design Anthony Pepe corporate identity branding london

The printed brochure would become a major touch point between the client and the public, providing the primary B2C port of call.

mindcorp creative digital agency design Anthony Pepe corporate identity branding london

The website was revamped and the new system we developed for Anthony Pepe needed to utilise Google maps at a rudimentary level. We developed a CMS with capacity for high quality imagery for each property profile.

mindcorp creative digital agency design Anthony Pepe corporate identity branding london

Another important aspect of the brand’s online features and user experience was the development of A Guide for Landlords, A Guide for Tenants. This was created using Anthony Pepe’s new brand guidelines and was displayed using a click-to-read interactive pdf format.

mindcorp creative digital agency design Anthony Pepe corporate identity branding london

Mindcorp also created various videos including interviews with staff and customers for use on the Anthony Pepe website

mindcorp creative digital agency design Anthony Pepe corporate identity branding london
mindcorp creative digital agency design Anthony Pepe corporate identity branding london