Mindcorp was contracted to re-brand the well-respected film and television post-production house Molinare.
Molinare’s digital expertise in sound and visual effects has helped create such documentaries and films as “Man on Wire” and the multi-award winning “The King’s Speech” as well as popular television series such as “Misfits” and “Silent Witness”.
The re-brand involved envisioning and implementing the identity that Molinare project to their many talented television and film-making clients as well as distinguish them beyond doubt as one of the leading post-production houses in the industry today.
As a company working at the very top level in the highly competitive entertainment industry Molinare needed to be seen as the technological, creative and innovative leaders in their area of expertise.
The project remit was vast. Mindcorp undertook the design, implementation and promotional functions of their brand, for everything from the logo, signage, advertising and web-site right up to the celebratory street-party. This was attended by all the industry notables and the new dynamic (and soon to be iconic) Molinare main front sign was unveiled to a visibly impressed audience.