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“I’m with Ugly” Branding Campaign

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Mindcorp has worked with Sky Vision across various print and digital based campaigns. The success of this relationship is based on our ability to produce creative campaigns with very short lead times and an understanding of the television market.

Mindcorp was approached by Sky Vision to help promote the partnership between Sky Vision and Ugly Brother Studios. Ugly Brother Studios have established themselves as ‘a next generation content creation company’ and the brief was to promote the newly formed partnership in a fun, playful manner that generated excitement and celebrated Ugly Brother’s California based production team.

The theme ‘I’m with Ugly’ was chosen as, while it literally communicated the partnership,
it’s simple black and white imagery was reminiscent of the popular ‘I’m with Stupid’ slogan
used innovelty t-shirts. Bold and cheeky, the campaign stood out from the multitude
of advertising for TV programs.

The message was used across coasters, mugs, t-shirts, banners, badges, foam fingers and other print collateral. The message was well received and the giveaways added that last edge that made the campaign memorable.