Mindcorp

Innolite Website

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mindcorp creative digital agency design Innolite web design candles london

Specialising in interior based products, The Dorset Trading Company came to us for a refresh of their Innolite Candle website.
The candles are electric but are incredibly realistic looking. While they have no flame, a gentle movement in their ‘wick’ creates a flickering effect.

Mindcorp felt that, rather than just update the look and feel, the website would benefit from having  new photography and video so that the consumer could really understand the aesthetic and safety qualities of the product. Looped videos were used in the heading section of each page, creating the perfect ambience for the site.

We recreated the experience of a customer walking into a shop and being able to pick up a product and look at it from every angle. We conducted a photo shoot on location and photographed an array of seasonal photography and footage.

The video highlighted how candles can be used safely in different indoor and outdoor situations and around children.

See website here.