Laureus World Sport Awards


Mindcorp have had 18 years working with Laureus World Sports Awards working on branding and design for the Awards ceremony as well as the Sports for Good Foundation.

Often refered to as the ‘Oscars of Sports Awards,’ the ceremony is conducted every February/March in different cities around the world. Mindcorp has created the signage and branding at the events, the Laureus website, awards collateral, as well as
advertising around the city and in airports.

Corporate Identity Guidelines

We have written CI Guidelines for a number of worldwide organisations including Laureus World Sports Awards. The corporate guidelines inform all agencies and internal staff of exactly how a brand identity should be used and the rules that govern it. More importantly, they set the tone of voice of particular applications.

Laureus Sport for Good Foundation

As the charitable arm of Laureus, the foundations were set up to support more than 100 sports-based community programmes in 35 countries. They combat social challenges facing children and young people, such as violence and crime, discrimination, lack of education, unemployment and preventable diseases.
In 2015 we created both the Laureus Foundation and the Real Heroes website for multiple countries.