Arco

Client: Arco
Type: Branding, Marketing

Arco, one of the leading safety and workwear company, approached Mindcorp to help enhance their marketing strategies.

We reviewed their existing campaigns and visual language to find their weak and strong points. Although Arco is an industry leader, they do not have the time to hire and set up photoshoot of models in locations like on top of a wind turbine. Here’s where AI came in.

Using descriptive prompts we generated hundreds of images of construction workers in the right scenarios in a fraction of the time and cost that it would take to facilitate an actual photoshoot.

This is a prime example of the advantages in using AI. We were able to create stunning visuals for Arco’s marketing materials and socials (with a bit of Photoshop work too)