Aston Martin’s new wings

Aston Martin grows new wings as they update the branding.

Peter Saville has redrawn the iconic 95-year-old winged logo, describing the it as “subtle but necessary enhancements”. The wing-shaped word mark has undergone various adjustments since it was first introduced in 1927. This year the updated version of the wings are simplified with softer edges, giving more space for the typography.