Eurosport’s manga-inspired brand identity

Seeking a design that would be versatile, intertwined with the need to build a common story around all sports featured at Tokyo 2020, Eurosport’s creative inspiration centres on Manga – a unique style of Japanese comic book aimed at both adults and children.

The logo unites the Eurosport logo, Olympic rings and Manga-influenced Tokyo 2020 typeface, thus bridging the gap between western and eastern cultures and ushering Manga into a new era.