Le Chocolat des Français by TBWA Paris
They have created a cheeky limited edition packaging, in collaboration with over 500 artists, that highlights the brand’s values of authenticity and deliciousness. It also pays tribute to the life everyone’s longing to return to soon and to ‘only keep the best of France’.
They have released over 1,000 bars that are signed personally by the illustrators. The campaign won a Yellow Pencil in Press & Outdoor, and Wood Pencils in Illustration and ArtDirection.
