THROW BACK TO PETER SAVILLE’S ABSTRACT LACOSTE LOGOs

In 2013 Lacoste collaborated with Peter Saville to create a range of abstract marks for the brands iconic reptile logo.

There is something refreshing seeing sketch-like logos used as final pieces. In a world where lots of brands are moving towards flat, monochrome logos and sketching seems to feature less and less, a ‘quick’ scribble of a logo really takes it back to the basics.