Uefa reveals its Euro 2024 brand identity

Uefa has announced its Euro 2024 brand identity created by marketing and communications agency VMLY&R.

The tournament is set to take place in Germany. The idea is that “football is where we all belong and we are all invited to celebrate”. The sentiment that football is for everyone is echoed in a new brand film, which features stadium visuals, famous landmarks from each host city, as well as fans from everywhere coming together.