Bala’s SoHo store

Bala’s SoHo store cerated by Ringo Studio is a fun pastel “playground”.

The fitness brand Bala in New York has gone all out for their first retail space which includes scaled-up versions of its products in a range of candy colours. For example, a ceiling high leather seat inspired from its weighted ankle Bangle and a big arch at the entrance that resembles the brand’s signature products: The Power Ring.

This fun and interactive store invites visitors to work out and try Bala’s visually compelling products in-person.