Cola has changed its logo and its tagline to ‘Real magic’

Described as the – ‘hug’ logo, the new wraparound appearance of the identity was inspired by its positioning on the packaging, including cans and bottles.

The first global campaign under Coca-Cola’s Real Magic platform, “One Coke Away From Each Other,” hopes to unite and uplift its customers, but with renewed relevance for the world we live in today.

The illustrations are a standout feature: varied in their styles, they give a dynamic effect when paired against each other across advertising materials.