Goo Choki Par reflects on designing this year’s Paralympic Games posters

Inspired by the Paralympians of past and present and their “powerful, physical dynamism”, the concept for the posters was “unity in diversity”.

Geometric shapes and expressive linework has been used to simplify the sports seen in the competition to embody the movement, power and strength seen within them. The studio used brushes and pencils to heighten this sense of movement and the main image puts the Paralympians front and centre.