Lidl’s focuses in on their competitor
Lid’s marketing is one to look out for.
They opened a new store in Ireland just across from their rivalry neighbour, Aldi and unveiled a poster reading “keep your friends close” next to a pair of giant binoculars. What a brilliant, fun and effective marketing.
![](https://www.mindcorp.co.uk/wp-content/uploads/2022/05/lidl-marketing-uai-258x162.jpeg)