New identity for The Economist

Having evolved so much over the years , The Economist has grown from just journalism to events, education, research and much more.

Without blocking the link to the iconic journalism brand, Wolff Olins overhauled the brands base architecture. He narrowed it down the 50 brands all into just 4 key headings, Economist Impact, Economist Intelligence, Economist Education and, of course, the Economist. All of which being tied together with a distinctive ‘red thread’ design theme, which is seen throughout the new identity.