Nike’s larger than life 3D billboard

Nike’s larger than life billboard campaign helps celebrate Air Max Day.

Julie Igarashi, VP creative director and the team at Nike Japan have been planning something special to mark the trainer’s 35th birthday this year. And what a better way to do it than a 3D billboard of Nike Air Max sneakers. “Nike Air is a celebration of creativity, imagination and innovation. We wanted to convey those elements through a technology aligned to that groundbreaking spirit, [which] would spark excitement with sneaker lovers and passersby alike,” said Julia Igarashi.