Pepsi unveils a new unapologetic rebrand for the first time since 2008

Pepsi has revealed a new logo and look, which blends classic elements with modern design ahead of its 125th anniversary.

This updated globe logo was created by PepsiCo’s in-house design team. The new design aims to connect future generations with Pepsi’s heritage by incorporating recognisable historical elements with contemporary features. The updated globe and wordmark is similar to the 1987-1997 version, but with a new typography, colour, and border, and is designed to work well in various settings.

What are your thoughts, is Pepsi’s new logo a hit or a miss?