The 11th Hour

Client: Sky
Type: Pre-Sales
Sky has acquired the rights to THE ELEVENTH HOUR a short film by Jim Sheridan, that will be shown across all Sky’s markets in Europe on September 11, marking 20 years since the tragedy of 9/11. The film didn’t have a strong visual asset that could act as the key art and so we were tasked to create a visual that can work across a variety of Sky’s touchpoints, chiefly the User Interface.

It was important that we created a key art that portrays the look and feel of the film’s narrative. Despite the short deadline, we produced various concepts with slightly different feel for the Eleventh Hour, all of which came very close to being chosen as the final key art by Sky.