The Die Hard of Christmas ads

Uncommon’s Christmas ad for JD Sports stands out for its relatability, featuring the iconic JD duffel bag as the central theme. The ad is aimed for authenticity, capturing the bag’s role in British culture for over 25 years. The ad, likened to the “Die Hard” of Christmas ads, emphasises warmth and togetherness with a focus on real relationships and moments, avoiding unnecessary branding.

Even the soundtrack, ‘Sweet Harmony’ by Liquid, adds a nostalgic touch. The ad celebrates UK youth culture, embodying the past, present, and future through the iconic JD Sports bag.

The Uncommon team “understood what Britain was like” in 2023 and made something that was “built on the streets”. This ad is a refreshing take on the tried and tested formula of a typical Christmas Ad.