The direction of debranding

In recent years most of the biggest companies have rebranded by debranding their logo, discarding depth and detail.

For example, Mr. P from the Pringles brand has lost his classic moustache for a simpler, solid one as well as the typography becoming his bow tie.

However, have you ever wondered what prompted this landslide of simplifying logos?

In this video, Ben Schott from Bloomber Opinion breaks down the trending direction of brand identity through the years.