WHSmith’s Rebrand is on ‘Trial’

WHSmith’s recent logo uproar sparks intrigue! The iconic brand surprised us all with a new design, causing a stir on social media. While critics voiced dismay, some see it as a clever PR stunt. Turns out, it’s a TEST! Only 10 stores involved, and WHSmith assures it’s not a permanent change. Lessons to be learned in branding strategy. What’s your take on this curious case?