Heinz and Absolut’s collaboration campaign is absolutely brilliant!

A year since launching Heinz’s ‘Ridiculously late. Ridiculously good.’ campaign for their first ever Pasta Sauce, they have recently announced one of the most unexpected partnerships of the year with Absolut Vodka.

The campaign for this limited-edition launch of the UK’s first tomato vodka pasta sauce was devised by Wunderman Thompson Spain. Taking inspiration from the iconic Absolut Vodka adverts from the 1980s, the new campaign pays homage to the iconic Absolut bottle shape with a twist of Heinz elements. Each series of poster features clever taglines like ‘Absolutely Heinz. Ridiculously Good’ and ‘Absolutely Foodie. Ridiculously Good’.

What are you thoughts on this unexpected collaboration?