Off The Fence

Client: Off the Fence (OTF)
Type: Corporate Identity

In 2020, Off the Fence came to us for a revamp of their website, which was launched for MIPCOM 2022 and had outstanding feedback. Visit Mindcorp relaunches Off The Fence page to see the final outcome.

However, we believe that a brand needs more than a new website. It needs a refresh on the identity and branding to coincide with the website’s new look. So, we created a upgraded logo for Off The Fence.

Additionally, OTF’s brand required an animated logo to explain its origin and represent their three main genre categories, ‘yesterday’, ‘today’ and ‘tomorrow’. We started off with a storyboard and then began the animation process on After Effects. The goal was to use the yellow dot as a gate way for the genres and tie it all together at the end by it joining the logo.