Tabasco’s spicy visual identity

Tabasco’s new visual identity is hot hot hot!

The well loved hot sauce has been given a spicy new look by Mrs&Mr, drawing inspiration from its distinctive bottle shape and their diamond logo. McIlhenny Company’s tabasco sauce has a prominent brand history and has never had a harmonised visual identity until now. The new tagline “Light Things Up” along side with the vibrant illustrations and graphics of flames and explosions, blends the brand’s familiar identity together.