Kick It Out’s new brand launch

Kick It Out has launched a new brand with a “refreshed vision” that focuses on supporting anti-discrimination in sports.

In 2021, Kick It Out agreed to a three-year partnership with Sky. The organisation was first launched in 1993 to tackle discrimination in football but now has spread focus to all other sports. The new logo takes the shape of a football to keep it’s origin but it also portrays a club badge design, so that supporters can “wear the Kick It Out logo with pride”