Revival of the ‘pregnant man’

Saatchi & Saatchi revives their iconic 1970 ‘pregnant man’ campaign in protest against the US anti-abortion rule.

The ad agency revived the very famous campaign that featured a ‘pregnant man’ with the tagline ‘Would you be more careful if it was you that got pregnant?’ and updated the face with, the anti-abortion US Supreme Court Justice, Samuel Alito. This campaign follows the ruling that abortion is no longer a protected right and is now banned or under serious threat in more than half of US states.