Brands are tapping into ‘fauxstalgia’ to reach millennial and Gen-Z audiences

As the seltzer drinks sector becomes mainstream, design studios are integrating gender-neutral branding to appeal to a younger audience.

As summer arrives in the UK, hard seltzer is poised to make a splash among consumers, particularly with the new generation. While White Claw may be the leading name, an abundance of UK brands have launched lately, with designers playing a key role in branding and packaging to reach new audiences.

San Francisco Design Week 2021

The 15th edition annual San Francisco Design Week (SFDW), which typically attracts 60,000 visitors yearly from around the world, kicks-off its all-online program June 7-13, celebrating the dynamic theme ‘Power.’

Power is everywhere. It’s local and global, personal and public, selfish and selfless. There is power in the food we eat, the music we make, and the ideas we share. Power is ‘a seat at the table’, a movement, a path forward, and a new beginning.

SFDW invites the design community to reconsider the way we think about power — and how, by questioning existing institutions, we can use our collective abilities to help distribute and delegate power with equitable intentions.

Discussions about societal change, and the role of designers in leading the charge, will be at the forefront of many SFDW events. Highlights include talks, webinars, web-conferences, and virtual tours with leading designers in multi-disciplines, from user experience, interactive design, VR Experiences and Virtual Art to branding, architecture, interior design and fashion.

The biggest game in European club football is here

The Uefa Champions League final 2021, and it will be contested by Manchester City and Chelsea. The two premier league giants go toe to toe for the prestigious trophy on Saturday. Manchester City are looking to win for the first time while it will be Chelsea’s third final in the competition with their one win coming in 2012 against Bayern Munich. Who will you be cheering on?

Miniature art found in everyday objects

Japanese artist Tatsuya Tanaka uses sponges, slippers and several common objects you may not find interesting, into creative scenarios for his photographs. See how these miniatures interact with objects, creating something completely new and unusual.

Muhammad Ali the icon

On this day in 1965, 23-year-old heavyweight boxing champion Muhammad Ali floored a 34-year-old Sonny Liston; and one of the most iconic sporting pictures ever was taken!