Volvic Content Branding

Client: Volvic
Type: Content Branding

We are thrilled to present our latest content branding project focused on Volvic, a renowned brand in the beverage industry. Our aim is to revolutionise Volvic’s content branding and create an unforgettable experience for their target audience.

Through meticulous research and strategic planning, we have developed a comprehensive approach that captures the essence of Volvic’s brand identity while captivating consumers.

By crafting compelling narratives, visually stunning imagery, and impactful videos, we will transport consumers into a world where Volvic becomes more than just a product—it becomes a lifestyle choice.

Welcome to Foreplay

Foreplay allows you to produce fantastic, rich, interactive presentations which are entirely personalised either for face-to-face or remote meetings.

Unlike websites and screening systems, Foreplay guarantees end-to-end delivery of the same content. Because what sales teams want to control is what the buyer is looking at after the meeting.

Using Foreplay, we can set up a sizzle reel as an intro, a personalised title page and a dynamic and specific playlist of screeners and catalogue style text or a specific brochure to allow you to sell only those specific programmes you want your buyer to see.

When the meeting is finished, you simply share the personalised url and the buyer is viewing EXACTLY the same content that you presented earlier.

You can also use our analytics to track the views of that specific presentation. We don’t even need to be given the video assets. We can operate all video content via links, meaning that you don’t have the hassle of finding it.

We can create assets for Foreplay, or we can take them from existing catalogues and brochures. We can enhance them by embedding PLAY buttons in the page. Hot buttons on the page can go to other content if needed including ads, titles, screen idents and key art.

You can toggle through the shows, share it during the presentation via and even embed the code; so that it can be up on your own website within the hour.

No website or screening system will allow you to maintain control of your buyers journey. They are more of a ‘come on in and have a look around’ scenario. You want to keep them focussed on the content you want them to buy. And just because you have a catalogue orf new programming, doesn’t mean it is all for everyone. Different territories and different genres for different people.

Customised content for each buyer

Buttons designed specifically for you

Toggle through your presentation

Opportunity to embed your presentation

Full analytics for your viewing

Share you presentation

And finally, when the market is done, we can archive the presentation and simply update it for your next market or a territory meeting, keeping it fresh and relevant. You just change the content you want and give us the recipients name and we’ll create you a set of unique urls for those buyers.

So, you’ve read what Foreplay can do. Why not call our team and ask to see some of your content dropped into a demonstration. We’ll even personalise the urls.

*Foreplay plays through ANY virtual meeting online software. You choose whether you prefer ZOOM, SKYPE, MICROSOFT TEAMS etc and Foreplay will do the rest