We gave Yakult a fresh take
We gave Yakult a fresh take
For years, we’ve been advocates of better branding, great typography, brand positioning and all the rest.
However, the Yakult logo has been driving me nuts for years. The ‘a’ the ‘u’ and the ‘t’ seems so naively realised.
So…we had a look at it.
Does it make it fresher? Does anyone care? Have we killed the innocence and playfulness of the marque?
Or do you have a logo in mind that you think also needs a revisit?
You tell us.
Architectures of Qatar FIFA World Cup 2022
Architectures of Qatar FIFA World Cup 2022
The 2022 FIFA World Cup Qatar which kicked off on Sunday is located in and around the capital city of Doha.
There will be eight beautiful architectural stadiums that will be the background to the international football tournament, which will run from the 20th November to the 18th December.
One of which will be hosted in Qatar’s newly renovated national stadium, the Khalifa, as well as other stunning structures like Lusail Stadium by Foster + Partners, Stadium 974, Al Janoub, Al Bayt, Al Thumama and many more.
The direction of debranding
The direction of debranding
In recent years most of the biggest companies have rebranded by debranding their logo, discarding depth and detail.
For example, Mr. P from the Pringles brand has lost his classic moustache for a simpler, solid one as well as the typography becoming his bow tie.
However, have you ever wondered what prompted this landslide of simplifying logos?
In this video, Ben Schott from Bloomber Opinion breaks down the trending direction of brand identity through the years.
Mindcorp relaunches Off The Fence
Mindcorp lead in launch of NEW Off the Fence identity and web platform
Mindcorp completed Off the Fence’s overhaul of their new website with new back-end system, front-end design and new features in time for MIPCOM launch.
Over the last 12 months, we have been working closely with the Off the Fence team to help them realise the massive changes going through the company over the last two years.
The work has centred around a thorough overhaul of the back-end, working closely with their sales teams and a complete redesign and front-end UX and UI interface change.
To make this as smooth as possible, Mindcorp have created the best operating software, with newly added features, a completely new back-end interface and functionality.
The creation in this screening systems software has meant that it now carries the most flexibility of design and functionality in the marketplace and at a really competitive monthly price.
One of the key features in the new software interface is the design of a digital catalogue that can be created and delivered instantly, allowing the sales team to send bespoke playlists with full catalogue info on any configurations of programmes within minutes. With the virtual death of the printed catalogue, the ability to create a bespoke buyers playlist and catalogue on-the-fly is key.
Mindcorp have also created other key pieces of TV business in the last few months and have launched the new Off the Fence platform and identity, to get companies thinking about their own identity and digital delivery.
If you wish to have a demonstration of the screening system, please contact:
Andrew: andrew@mindcorp.co.uk
Craig Rathbone: craig@mindcorp.co.uk
The transformable Shed
The transformable Shed
The Shed that transforms is designed by Diller Scofidio Renfro.
Located in Manhattan, the Shed is a nonprofit cultural organisation that supports artists’ work through commissions, development and exhibitions, and is open for all audiences.
This innovative building is 200,000 square feet with a retractable shell (roof) that can double the size of the art complex. The building is intended to be flexible and transforms based on the needs and requirements of artists using the space.
Jurassic Park theme song rubber chicken edition
Jurassic Park theme song rubber chicken edition
The unreleased version of the Jurassic Park theme song using rubber chickens and a bowling ball is an impressive and creative piece worth the watch.
Bala's SoHo store
Bala’s SoHo store
Bala’s SoHo store cerated by Ringo Studio is a fun pastel “playground”.
The fitness brand Bala in New York has gone all out for their first retail space which includes scaled-up versions of its products in a range of candy colours. For example, a ceiling high leather seat inspired from its weighted ankle Bangle and a big arch at the entrance that resembles the brand’s signature products: The Power Ring.
This fun and interactive store invites visitors to work out and try Bala’s visually compelling products in-person.