Creative marketing for the Alzheimer Society
Creative marketing for the Alzheimer Society
The Alzheimer Society shows a heart warming message that tugs at everyone’s heart strings in this poster.
Through the power of design and marketing it can provide a compelling brand message and create a big impact using simplicity.
World Sports Photography Awards 2022
World Sports Photography Awards 2022
The winners for World Sports Photography Awards 2022 has been revealed and it is stunning.
David Gary has been named the overall winner as he captured the unique moment when a butterfly rests on Naomi Osaka’s fingertips during Australian Open 2021. “Sports Photography captures special moments and tells unique stories, but most of all it draws you in and reveals the unexpected. It forces you to look again and reconsider.” This year’s competition received more than 7,000 entries across the world with categories including Basketball, Gymnastics, Cycling, Football, Cricket and more. Here’s our favourite picks from the winners across the other sport categories.
Mercedes-Benz EQ poster
Mercedes-Benz EQ poster
The Mercedes-Benz EQ posters cleverly illuminates nature within the luxury car brand, as they announce their 100% electric and sustainable cars.
Mercedes tagline, ‘The best or nothing’, has been tweaked slightly to coincide with images of nature and how you’ll always see their logo at the right angle.
Tabasco's spicy visual identity
Tabasco’s spicy visual identity
Tabasco’s new visual identity is hot hot hot!
The well loved hot sauce has been given a spicy new look by Mrs&Mr, drawing inspiration from its distinctive bottle shape and their diamond logo. McIlhenny Company’s tabasco sauce has a prominent brand history and has never had a harmonised visual identity until now. The new tagline “Light Things Up” along side with the vibrant illustrations and graphics of flames and explosions, blends the brand’s familiar identity together.
Kick It Out's new brand launch
Kick It Out’s new brand launch
Kick It Out has launched a new brand with a “refreshed vision” that focuses on supporting anti-discrimination in sports.
In 2021, Kick It Out agreed to a three-year partnership with Sky. The organisation was first launched in 1993 to tackle discrimination in football but now has spread focus to all other sports. The new logo takes the shape of a football to keep it’s origin but it also portrays a club badge design, so that supporters can “wear the Kick It Out logo with pride”
Revival of the 'pregnant man'
Revival of the ‘pregnant man’
Saatchi & Saatchi revives their iconic 1970 ‘pregnant man’ campaign in protest against the US anti-abortion rule.
The ad agency revived the very famous campaign that featured a ‘pregnant man’ with the tagline ‘Would you be more careful if it was you that got pregnant?’ and updated the face with, the anti-abortion US Supreme Court Justice, Samuel Alito. This campaign follows the ruling that abortion is no longer a protected right and is now banned or under serious threat in more than half of US states.