Out With The Old And In With The New

With company rebrands we’ve seen Pringles Mr. P get a hair cut, Twitter switching out the bird with an ‘X’ and now Tate & Lyle’s Golden Syrup drops the iconic dead lion.

In a bid to connect with a younger audience, Lyle’s Golden Syrup has revamped its logo after nearly 150 years. Departing from tradition, the new design mirrors a prevalent trend in branding and packaging by creating a simple and flat logo.

The company’s recent decision marks a significant shift in its visual identity. What are your thoughts on the rebrand? Do you think it should have stayed the same?

Reflecting On The Roots

Whilst we are all fascinated by AI, let’s take a step back and look at how things were done in the beginning.