Steamboat Willie is now public
After 95 years of Disney copyright, Steamboat Willie is now in the public domain
In 1928, Disney’s Steamboat Willie revolutionised cartoons with synchronised sound, introducing Mickey Mouse as an iconic brand figure. Despite Disney’s lobbying, Mickey’s copyright, initially set to expire in 1984, officially ended in January 2024, placing the Steamboat Willie version in the U.S. public domain. Hidden Mickeys adorn Disney parks, showcasing Mickey’s influence. While the U.S. now allows unrestricted use, global copyright laws may vary, keeping Mickey protected in some regions.
IMG Unleashes Bold Transformation
IMG Unleashes Bold Transformation
IMG introduced a modernised logo and visual identity, the first major update since 2004. The rebrand debuted at the IMG Summit near London. Founded in 1960 by Mark McCormack, IMG is now part of Endeavor, with a global network of over 35 offices across six continents.
WHSmith's Rebrand is on 'Trial'
WHSmith’s Rebrand is on ‘Trial’
WHSmith’s recent logo uproar sparks intrigue! The iconic brand surprised us all with a new design, causing a stir on social media. While critics voiced dismay, some see it as a clever PR stunt. Turns out, it’s a TEST! Only 10 stores involved, and WHSmith assures it’s not a permanent change. Lessons to be learned in branding strategy. What’s your take on this curious case?