Got the URGE?
Got the URGE?
While Kia celebrates its best ever year of sales with a new logo, Burger King has also announced a new logo for the first time in 20 years. And they are not the only companies to do so.
Pfizer has also had a brand refresh for the first time in 70 years, having created one of the COVID-19 vaccines. Maybe being in the public eye so much prompted them to this brand refresh? These may not be the only companies who will be looking for a re-brand for a post-pandemic future.
It may be an automatic thought to go for a complete rebrand but it may be a brand re-fresh that is needed, not a complete overhaul. After all you do not want to completely distance yourself from familiarity of your current client base, but show them strength of moving forward past COVID-19. There is no doubt that during these times people have attached themselves to some creature comforts and stuck with a particular brands, products or companies. The next challenge for companies is to show how they were ‘there for you’ during the pandemic and how they will still ‘be there’ for you and be relevant as we see a small glimpse of light at the end of a very long tunnel.
On the other hand, other companies will be bidding to get you on their ‘team’. Reports suggest that 75% of people have moved towards changing certain brands during the pandemic for various reasons – more affordable, availability, which suggests that there is a huge opportunity to attract new customers, viewers, clients to your company. Perhaps what previously seemed out of reach or perceived as luxury, may now become ‘after the year we’ve had we deserve this’. It may even be case that companies have held back budgets during the pandemic and now have the funds to do such work? With companies such as BMW, Fisher-Price and Dorling Kindersley having re-brands maybe it’s time for you to have a think too?
This is the way to the Golden Globes!
This is the way to the Golden Globes!
We are very pleased to hear that the Mandalorian has been nominated for Best Drama Television Series at the Golden Globes 2021. Mandalorian was one of the features of our recent emails and are happy to see a science fiction series be nominated for such an award.
Most of the major awards, the Globes, the Oscars, the Emmys, have been slow to celebrate genre television. For all of the various Star Trek series, the franchise has only won Emmys for technical achievements and the same can be said when it comes to Star Wars and the Oscars. Which is why a show like The Mandalorian getting nominated in a major TV category is huge. While the award is most likely to go to The Crown or Ozark, The Mandalorian has created a platform for future genre based series to be recognised. Meaning from now in at these awards when it comes to Best Drama Television Series… THIS IS THE WAY.
You may not be walking on the beaches, but people will be looking at your pitches. Get in contact and see what we can do for you.
Tom Brady Superbowl Champion
Tom Brady Superbowl Champion
Congratulations Tom Brady on winning his record 7th Superbowl last night!
After a glittering 20 year stint with the Patriots, Brady helped steer the Tampa Bay Buccaneers to their first Superbowl since 2002. Proving that age is just a number (43 years and 188 days) Brady added further fuel to the fact that he is regarded as the best NFL player of all time by also being the oldest ever player to participate on the biggest stage of all.