Balenciaga’s vs Ikea’s towel skirt

Balenciaga are a brand that seems to be inviting parody. Their latest $1,250 towel skirt has just been given a makeover by Ikea with their £16 equivalent. What do you think?

At Mindcorp, we’re actively using these AI tools: Midjourney, DALLE.E 2, Adobe Sensei, Canva, Mokker AI, Galileo AI, Khroma, ClickUp, Chat GPT, amongst others.

By leveraging generative AI tools, we can streamline and enhance the creative process, generating visually compelling and cohesive materials. AI’s ability to analyse data and identify patterns aids in the discovery of innovative design elements and storytelling angles, providing a fresh perspective for pitch presentations and conceptual development.

Crucially, AI’s processing power makes all this more affordable, a game-changer in today’s economic climate. Ultimately, AI is seen as a creative companion, opening doors for producers, content creators, and tech wizards to enhance program and content production. It’s a boost for creativity and productivity, allowing the industry’s creative minds to thrive in the dynamic landscape.

Lego Birkin

I like this as a branded content piece, but as a still rather than a mock meme. Very strong. A great brand mashup with both coming off well.

Lost Wallet Campaign

This is a clever marketing strategy we did a few years ago for the lost wallet campaign. The same concept has been used for marketing a new music album.

What a way to get someone’s attention… would it get yours?

Laundry Animal Art

Helga Stentzel transforms everyday chores into mesmerizing art on a washing line. Her work unveils the beauty in the ordinary with just clothes and imagination – something AI couldn’t think of.

Big Ben Stays Warm This Winter

CGI meets fashion in this warm fusion. As winter closes in, the marketing for North Face gets cooler and cooler. We witness Big Ben cozy up in the world’s largest jacket.

World Design Organization 2025

Given the excellence in all creative industries within the UK, across all disciplines, I am flabbergasted that it’s back in the UK for the first time since 1969!

Roll on September 2025.

Do you know how illusions were made in silent movies?

The technology has advanced drastically since the black & white film days but during the 1920s and 1930s, the world of filmmaking saw remarkable improvements in the art of special effects.

They used techniques like the Schüfftan process and borrowed inspiration from the theatre and creative tricks of still photography like double exposure and matt compositing.

The one where we all lose a best friend

It’s been a devastating few days since the news of Matthew Perry’s passing. Safe to say we’re all going to miss a friend. Thank you for all the laughter, joy and compassion you’ve spread to the world. From the screen to reality, thank you. Rest in peace.

Could we BE any more grateful?

Great Minds Think Alike

We love the new Planet Earth III campaign. Strong visuals from BBC Creative. It’s good to know that our work is in good company. Here’s our launch campaign for the new Off the Fence identity at the end of last Summer. You can see why we like the Planet Earth work.