The AA’s Turbocharged Transformation!

The AA unveils its fresh new look! Teaming up with Elmwood, the AA aims to shine a light on its diverse range of services beyond roadside recovery and breakdown assistance. The new identity employs patterns, iconography, and photography uniquely tailored for each AA services.

Their new tagline “Always Ahead” reflects their vision as an active leader in a changing market. The sleek new logo features smooth edges and exaggerated angles forming a new font, AA Sans. The palette’s foundation stays true, now with a deeper black that enhances the vibrant yellow. A clever secondary colour palette adapts to different times of day, symbolising the AA’s round-the-clock care.

Stay tuned for the “It’s OK, I’m with the AA” campaign, showcasing their 24/7 care!

It’s simple the best

Sometimes an idea is so very simple and analogue that we forget that not everything needs technology to succeed.

Prank turned into good marketing

It’s rare that we see something that we wished we’d done and whilst it’s 30 seconds too long, the pay off at the end is absolutely worth it.

Orange Télécom have just shown the world a really clever and interesting way to support a national team.

We don’t want to say much more because it will spoil the pay off. Suffice to say kudos.

Congratulations to Carlos Alcaraz for his phenomenal victory in the men’s finals against Novak Djokovic!

The young tennis prodigy has proven that age is just a number with his incredible display of skill, determination, and unwavering spirit on the grandest stage. Alcaraz’s lightning-fast serves and unwavering focus kept us on the edge of our seats throughout the match. This triumph is not just a victory for Alcaraz but for all dreamers who aspire to achieve greatness. Let’s raise our racquets high and celebrate this incredible milestone in tennis history!